Interactive web application
$70,000 in revenue over 9 months
Background: Through the Fire
Jiffy is the simpliest and most affordable way to get to move your things moved. We contract people with trucks to be Jiffy movers (‘heroes’) and match them with people, who are moving.
It started as an experiment inside of Monkey Inferno, a startup studio created by Michael and Xochi Birch. Shaan Puri, the current CEO, hired me to find new products that could turn into companies. Jiffy is one out of a few prototypes that I made during my time at Monkey Inferno.
The questions we were asking where: who are our users? Why are they choosing us? When are they using us? How might we improve their moving experience?
Research: Keep It Clean
Reducing overhead costs helps make Jiffy an accessible and affordable service for any one. Allow for flexibility with time and jobs.
Reduce the arbitrary constraints. From pricing to software, make everything transparent and simple. No hidden fees. No confusing interfaces.
Jiffy helps people start to build new homes. They aren’t looking to just use you; we’re all friends here. Stay positive.
Service Design: Growing The Brand
Initial reception to Jiffy was extremely positive. Jiffy generated roughly $3,000 in revenue within a span of 2 months. Since Jiffy proved itself to be financial feasible, I led a redesign of Jiffy, which included the logo, name, colors, typography, service, and web/mobile application. In combination with new types of customers, the redesign helped increase Jiffy’s average monthly revenue.
Interface: Keep It Clean
Money, Money, Money
Instead of IPOing, Jiffy stopped operations in early 2015. The three main difficulties were scaling the service, commodization, and the teamsters. I found a lot of personal success in seeing how design could have a material effect on cash in the bank.